Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. Social Media Marketing is defining the future of business and it is critical for your company to have a comprehensive social media strategy to remain a visable and reputable brand online. 

93% of Social Media users believe a company should have an online presence in social media and 85% of Social Media users believe that a company should go further than just having a presence on social media sites and should interact with its customers.

- Cone, Business in Social Media Study, Sept 2008

Embracing Social Media is an excellent way for a company to embrace the changing markets and if used correctly it is an effective tool for brand building, improving customer service, tracking market trends, listening to the buzz about your company and products, the possibilities are virtually endless if the capabilities of Social Media are harnessed in a strategic and effective way. 

Are you engaged in Social Media? Many companies understand the importance of Social Media but are not using it to its full potential. Companies often make the mistake of lacking the resources and time that it requires to stay active in a relative and useful on the various Social Media platforms. It is incredibly important to define a strategy and implement that strategy in a controlled and optimized form. Interactive Innovations offers training to help you set up your Social Media presence, build your brand, create a network, understand useful content, and ultimately control your companies conversations and buzz on the web.

It is our goal to assess your company’s current activity with Social Media and how it is influencing your customer satisfaction and customer support. Our team will perform a social media audit that will evaluate forums, blogs, video, twitter, facebook, RSS, newsfeeds, comments, photos, quotes, and product reviews. We then generate and implement a strategy to resolve the current inefficiencies that cause customer and employee dissatisfaction. The traceable nature of online engagement between the customer and your brand makes it possible to understand how to meet client needs systematically. 

Social Media Audit includes:

• In-depth Analysis of your company’s current activity with social media
• A score for your company based on your current social media activity
• Custom reports on the social media “buzz” in your industry
• Competition Analysis
• KPI custom reporting and Analysis
• List of recommended strategies to help improve your social media status and customer support

Recommended Strategies (may include):

• Using applications to better monitor consumer conversations
•  Social Media Training
• Teaching your employees how to utilize and optimize your Social Media Platforms
• Leveraging RSS feeds
• Leveraging twitter feeds
• Understanding relevant content and brand it
• Creating how-to videos to address customer concerns and cut support calls
• Creating optimized PDF documents
• Implementing Dynamic FAQs and Help Forums
• Building relevant social networks that target potential/ existing customers
• Content Propagation campaigns and tracking
• Video Creation 
• Optimized How to Videos for customer support to cut call time
• Company Videos to promote company brand
• Product Videos to promote Products with social media
• 3d videos
• Video Propagation campaigns and tracking
• Corporate Blog Implementation

After you receive the results of our Social Media Audit, we offer services to fulfill all of the recommended strategies. 

With our Social Media Audit and Strategy Service, you will see a new unprecedented level of customer satisfaction.  Social Media enables you to reach a broader audience in the online community, and improve the integrity of your brand.